Your mission
Role
The Campaigns and Media Manager is responsible for managing and coordinating comms processes in emergency response situations on behalf of the War Child Alliance network, crafting and executing global campaigns that serve our global advocacy objectives and boost global corporate visibility, and establishing strong international media relations to secure global coverage for the War Child Alliance Foundation.
Team
The Campaigns and Media Manager is part of the global Communications team in the War Child Alliance Foundation, responsible for global campaign management, emergency response coordination and international media relations. The Campaigns and Media Manager works closely and collaboratively with colleagues from across the War Child Alliance Foundation and Fundraising Member network and reports to the Head of Communications in the global Communications team.
Responsibilities
The Campaigns and Media Manager:
- Manages and coordinates communications processes and materials in emergency response situations on behalf of the War Child Alliance.
- Coordinated the input from comms colleagues across the organisation to create and execute collaborative, global awareness campaigns.
- Coordinates the input of the Global Head of Advocacy and comms colleagues from across the Alliance membership to develop comms campaign strategies that will help realise the Alliance’s advocacy objectives and boost global corporate visibility.
- Scope and identify opportunities to place media coverage in global/international media outlets that progress our advocacy, research and development and scaling objectives
- Work closely with the comms teams of Alliance fundraising members (in the UK, Netherlands, US, Sweden and Germany) to provide meaningful news and media hooks.
- Provide guidance and operate in an advisory capacity on global communications to teams across the Alliance network as and when necessary.
Emergency comms leadership
- Create and maintain clear communications messaging and guidance, identifying communications risks and mitigating these through advice and support.
- Identifying content needs across the War Child Alliance network, and working with our different departments and fundraising members to support the delivery of content requests for external communications purposes.
- Supports or advises in the creation and refinement of creative concepts, scripts, narratives, briefings and other materials.
- Sources and distributes quality content and stories that can be used across the War Child Alliance network.
- Represent communications in response management coordination meetings, acting as communications focal point from the response toward War Child Alliance communications and fundraising colleagues.
- Coordinate with Humanitarian team on emerging contexts and strategic developments.
- Participate in communications-focused coalitions, such as CeasefireNOW.
Campaign management
- Coordinate the input of advocacy and communications colleagues from across the Alliance membership to lead the co-creation external campaigns that will help realise the Alliance’s advocacy and awareness objectives, including sourcing content and coordinating related asset development
- Translate complex policy and advocacy concepts and language into the intelligible, inspiring messaging needed to mobilise a variety of audiences in support of our advocacy objectives
- Work with fundraising colleagues to identify and develop opportunities for the involvement of War Child’s corporate partners, ambassadors and other high profile supporters in our campaigns
- Work with comms colleagues from across the Alliance membership to generate timely and topical campaign content for use across the social channels and websites of War Child Alliance members
- Keep abreast of communications and social media developments, trends and technologies, exploring and recommending opportunities for War Child to utilise such trends to maximise campaign impact
Media Management
- Work closely with the comms teams of Alliance fundraising members (in the UK, Netherlands, US, Sweden and Germany) to identify news and media hooks, and ensure advocacy-related or programmatic media outreach is coordinated with existing media plans within these markets
- Look for opportunities to place media coverage in global/international media outlets through proactive outreach or by monitoring the global media and news agenda for opportunities to provide reactive comments and quotes that progress our advocacy, research and development and scaling objectives
- Cultivate and maintain media lists and relationships with influential global media - including outlets such as CNN, New York Times, Washington Post, BBC Worldwide, and Al Jazeera English
- Draft media plans, press releases, statements, briefings and other media materials as needed