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SEO Audit, Strategy and Growth Support for WarChild.net

Netherlands - Amsterdam office
Part-time
Freelancer

Your mission



War Child is looking for a:
 SEO Audit, Strategy and Growth Support for WarChild.net

"Drives search visibility and organic growth to expand War Child's global reach"


War Child Alliance Foundation has launched a new global website, WarChild.net, to strengthen visibility, thought leadership, advocacy, fundraising, partnership development and engagement with key audiences. The Foundation seeks specialist SEO expertise to ensure the site is discoverable, technically robust and optimised for sustainable organic growth. There is also the potential for related support in establishing google analytics.

What you will do

Purpose of the Consultancy 
Assess, optimise and strengthen the search engine performance of the new WarChild.net website through a comprehensive SEO review, strategy development and implementation roadmap. 

Objectives 
  1. Conduct a comprehensive SEO audit.
  2. Keyword research.
  3. Assess technical SEO performance.
  4. Review architecture, content structure and user journeys.
  5. Benchmark against comparable NGOs and humanitarian organisations.
  6. Identify opportunities to improve rankings and visibility, including for AI answers.
  7. Develop a prioritised SEO roadmap.
  8. Submit SEO roadmap to Google Search Console.
  9. Track, adapt and report on initial SEO trend of War Child's website following its set-up.
  10. Build internal understanding of SEO best practice with clear actionable next steps.
Scope of Work 
Technical SEO audit, content and on-page SEO review, competitor benchmarking, SEO strategy development and implementation guidance, Google Tag Manager setup and guidance. 

Deliverables 
  • Inception Report
  • Technical SEO Audit Report
  • Content and On-Page SEO Review
  • Benchmarking Report
  • SEO Strategy and Roadmap
  • SEO roadmap submission to Google Search Console
  • Report on initial SEO trend of new War Child's website following its set-up, and recommendations for future adaptation
  • Team Training Session on SEO
  • Final Presentation and actions
Expected Outcomes 
Improved search visibility, prioritised recommendations, a practical SEO strategy, stronger internal capability and a framework for measuring performance. 

Duration 
8-10 weeks from contract award.

Your profile

Required Qualifications and Experience 
Strong SEO expertise, AI SEO, website launch and migration experience, proven delivery of organic growth strategies, analytical skills and experience working with purpose-led organisations. 

Reporting and Management 
The consultant will report to the Head of Communications, War Child Alliance Foundation.

What we offer

Budget 
Applicants should provide detailed financial proposals, daily rates, estimated effort and VAT status.
  • Location: This opportunity is open to candidates Globally; professional proficiency in English is required.
  • Type of Contract: Consultancy.
Why You Should Apply
  • Meaningful Impact: Contribute directly to improving the lives of children and families affected by conflict through quality education and long-term, sustainable change.
  • Professional Growth: Join a dynamic organisation that values learning, innovation, and professional development, with opportunities for capacity building and growth through the role and War Child’s global network.
  • Global Reach: Play a key role in scaling a ground-breaking programme across multiple conflict-affected contexts worldwide.
  • Collaborative & Inclusive Culture: Work alongside passionate, mission-driven colleagues in a diverse, inclusive and respectful workplace that prioritises safety, fairness and equal opportunity for all.

How to Apply

Proposal Requirements 
Technical proposal, case studies, CVs, financial proposal and two client references.

Evaluation Criteria 
Understanding of assignment (20%), methodology (25%), experience (35%), value for money (20%).

Interested candidates submit their application by 8/10/2026

Please note that CVs and applications sent by email will not be considered. Applications must be submitted through the official application channel only.

_______________________________________________________________________________
By submitting your application you certify that all of the statements made in your application are true, complete, and correct and are made in good faith. You understand that falsifying, misrepresenting or intentionally withholding information will be grounds for rejection of your application or withdrawal of any offer of appointment or, if an appointment offer has been accepted, this will be ground for employment sanctions, such as, but not limited to, instant dismissal. In addition, you understand that you need to submit a Criminal Record Certificate and that, if you fail to submit it, no employment relationship can be established.

Disclaimer
  • Only applications received via our website are processed.
  • If we appoint a suitable candidate before the given closing date, we reserve the right to remove the vacancy from our website before that date. In such a case, any responses received after that time are not processed.
  • It could be that during our selection process the closing date for the vacancy is extended. If so, and you have not yet heard from us, your application will remain active.

Over ons

Onze organisatie
War Child is een dynamische organisatie waar een informele sfeer heerst en waar veel ruimte is voor creativiteit en eigen initiatief. Het imago dat War Child extern uitdraagt, is een blauwdruk van het werk op het hoofdkantoor: het is dynamisch, vernieuwend, integer en gericht op het behalen van resultaten tegen lage kosten. War Child besteedt zoveel mogelijk budget aan het helpen van kinderen in oorlog en doet er daarom alles aan om de kosten zo laag mogelijk te houden. Onze arbeidsvoorwaarden zijn op het niveau van de Nederlandse NGO sector. Het kantoor is gevestigd in de Amsterdamse wijk Watergraafsmeer. We werken in een hybride vorm, met de combinatie van thuis en op kantoor.

Veiligheid
War Child werkt vanuit humanitaire waarden en normen. Van mogelijke nieuwe collega’s vragen we hetzelfde. Voor War Child staat de veiligheid van de kinderen en jongeren die we steunen voorop. We bestrijden elke vorm van misbruik. Omdat we willen dat kinderen en jongeren geen enkel risico lopen komt dit uitgebreid aan bod bij de werving van nieuwe collega’s. Als onderdeel van sollicitaties vragen we daarom om referenties naar aanleiding van het Inter-Agency Misconduct Disclosure Scheme en een recente Verklaring Omtrent Gedrag (VOG).

Gelijke kansen
War Child droomt dat alle kinderen in vrede kunnen leven, wie ze ook zijn en waar ze ook opgroeien. Daarom is War Child trots dat we gelijke kansen bieden aan iedereen die met ons wil werken. We bevorderen diversiteit en willen dat iedereen zich bij ons thuis voelt. War Child selecteert mogelijke nieuwe collega’s ongeacht hun gender, ras, nationaliteit, beperking, leeftijd of seksuele voorkeur.
 
Sollicitaties
We besteden zoveel mogelijk van onze inkomsten aan de ondersteuning van kinderen en jongeren. Daarom werken we efficiënt. Dat betekent dat we alleen sollicitaties bekijken die we via onze websites ontvangen. Mochten we een geschikte persoon vinden vóór de sluitingsdatum, verwijderen we de vacature van onze websites. Sollicitaties die we later ontvangen, kunnen we dan niet meer in behandeling nemen.