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SEO Audit, Strategy and Growth Support for WarChild.net

Netherlands - Amsterdam office
Part-time
Freelancer

Your mission



War Child is looking for a:
 SEO Audit, Strategy and Growth Support for WarChild.net

"Drives search visibility and organic growth to expand War Child's global reach"


War Child Alliance Foundation has launched a new global website, WarChild.net, to strengthen visibility, thought leadership, advocacy, fundraising, partnership development and engagement with key audiences. The Foundation seeks specialist SEO expertise to ensure the site is discoverable, technically robust and optimised for sustainable organic growth. There is also the potential for related support in establishing google analytics.

What you will do

Purpose of the Consultancy 
Assess, optimise and strengthen the search engine performance of the new WarChild.net website through a comprehensive SEO review, strategy development and implementation roadmap. 

Objectives 
  1. Conduct a comprehensive SEO audit.
  2. Keyword research.
  3. Assess technical SEO performance.
  4. Review architecture, content structure and user journeys.
  5. Benchmark against comparable NGOs and humanitarian organisations.
  6. Identify opportunities to improve rankings and visibility, including for AI answers.
  7. Develop a prioritised SEO roadmap.
  8. Submit SEO roadmap to Google Search Console.
  9. Track, adapt and report on initial SEO trend of War Child's website following its set-up.
  10. Build internal understanding of SEO best practice with clear actionable next steps.
Scope of Work 
Technical SEO audit, content and on-page SEO review, competitor benchmarking, SEO strategy development and implementation guidance, Google Tag Manager setup and guidance. 

Deliverables 
  • Inception Report
  • Technical SEO Audit Report
  • Content and On-Page SEO Review
  • Benchmarking Report
  • SEO Strategy and Roadmap
  • SEO roadmap submission to Google Search Console
  • Report on initial SEO trend of new War Child's website following its set-up, and recommendations for future adaptation
  • Team Training Session on SEO
  • Final Presentation and actions
Expected Outcomes 
Improved search visibility, prioritised recommendations, a practical SEO strategy, stronger internal capability and a framework for measuring performance. 

Duration 
8-10 weeks from contract award.

Your profile

Required Qualifications and Experience 
Strong SEO expertise, AI SEO, website launch and migration experience, proven delivery of organic growth strategies, analytical skills and experience working with purpose-led organisations. 

Reporting and Management 
The consultant will report to the Head of Communications, War Child Alliance Foundation.

What we offer

Budget 
Applicants should provide detailed financial proposals, daily rates, estimated effort and VAT status.
  • Location: This opportunity is open to candidates Globally; professional proficiency in English is required.
  • Type of Contract: Consultancy.
Why You Should Apply
  • Meaningful Impact: Contribute directly to improving the lives of children and families affected by conflict through quality education and long-term, sustainable change.
  • Professional Growth: Join a dynamic organisation that values learning, innovation, and professional development, with opportunities for capacity building and growth through the role and War Child’s global network.
  • Global Reach: Play a key role in scaling a ground-breaking programme across multiple conflict-affected contexts worldwide.
  • Collaborative & Inclusive Culture: Work alongside passionate, mission-driven colleagues in a diverse, inclusive and respectful workplace that prioritises safety, fairness and equal opportunity for all.

How to Apply

Proposal Requirements 
Technical proposal, case studies, CVs, financial proposal and two client references.

Evaluation Criteria 
Understanding of assignment (20%), methodology (25%), experience (35%), value for money (20%).

Interested candidates submit their application by 8/10/2026

Please note that CVs and applications sent by email will not be considered. Applications must be submitted through the official application channel only.

_______________________________________________________________________________
By submitting your application you certify that all of the statements made in your application are true, complete, and correct and are made in good faith. You understand that falsifying, misrepresenting or intentionally withholding information will be grounds for rejection of your application or withdrawal of any offer of appointment or, if an appointment offer has been accepted, this will be ground for employment sanctions, such as, but not limited to, instant dismissal. In addition, you understand that you need to submit a Criminal Record Certificate and that, if you fail to submit it, no employment relationship can be established.

Disclaimer
  • Only applications received via our website are processed.
  • If we appoint a suitable candidate before the given closing date, we reserve the right to remove the vacancy from our website before that date. In such a case, any responses received after that time are not processed.
  • It could be that during our selection process the closing date for the vacancy is extended. If so, and you have not yet heard from us, your application will remain active.

About us

The War Child Allianceis an international non-governmental organisation committed to providing psychosocial support, child protection, and education support to the children affected by armed conflict. We implement evidence-based interventions to empower key stakeholders— including governments, educators, caregivers, and communities —to foster children’s wellbeing, education, and self-determination. We work with global teams with team members based in different locations. War Child currently operates in: Afghanistan, the Central African Republic, Colombia, DR Congo, Germany, Jordan, Lebanon, the occupied Palestinian territory, South Sudan, Sweden, Syria, Uganda, Ukraine, and Yemen. We also have offices in the Netherlands and the United Kingdom. https://www.warchild.net/

Safeguarding and Integrity
Our work with children and at-risk adults to keep them safe is the most important thing we do. We are committed to the safeguarding of children and vulnerable adults in all areas of our work. We have zero tolerance for any behaviours and practices that puts children and/or vulnerable adults at risk of abuse and/or harm. All (prospective) employees will be expected to be compliant with and sign up to our Child Safeguarding policy, our Code of Conduct and PSEA: Adults at Risk Policy. You can find the Child Safeguarding and Adults at Risk policy here: Integrity & Safeguarding - Home
 
Justice, Equity, Diversity and Inclusion (JEDI) and Belonging (DEIB)
We value diversity and inclusion and are committed to ensuring that all our people and job applicants are treated fairly, irrespective of where, what or whom they were born, or of other characteristics. We want to offer a safe and inclusive workplace where all our people, especially those who are currently marginalised or underrepresented, can be themselves at work.